Trusting people is natural. Trusting companies is not.
Yet, isn't that exactly what we all crave from an industry responsible for our health and wellbeing?
Before we created a single recipe of Optimal Nutrients, we devised our recipe of trust. We believe trust starts with transparency; the hallmark of our brand. We believe there is an ingredient of reciprocity, so we started by loving and respecting those whom we serve. We believe in the statement, “People don’t buy what you do, they buy why you do it” — and so we started with a deeply-rooted purpose; to add as much value to people’s lives as possible.
Our primary goal isn’t to make a lot of money. Our primary goal isn’t to create as many customers as possible. Our primary goal is to earn your trust while prioritizing your well-being. If we succeed at that, the rest will take care of itself.
That is our story.
The first thing you need to know about Guy is how big his heart is. However, the first thing you tend to notice about him is how much energy he has. Claiming to “run on passion,” Guy manages this state of near perpetual motion on Optimal Nutrients alone — you wouldn’t want to see him caffeinated.
Health is kinda his thing. Wellbeing is his obsession. Having cultivated his own wholistically-focused and scientifically-based system, Guy’s clients assert he is one of the most laudable transformational specialists in the world. His aptitude began as a child, always playing sports and eating his vegetables; his attitude cemented during his time at Syracuse University, where he played Division I sports and lost his father to preventable illness; and his altitude is only increasing with time.
Guy views his purpose in life as being a servant of the world’s greatest needs, and he’s beginning with those related to health, wellbeing, education, poverty, and homelessness.
As the saying goes, “Jack of all trades, master of none.” Whoever came up with this didn’t know Meryem very well. She tends to oppose the traditional school of thought in this way.
Whatever the opposite of, “analysis paralysis” is — that’s Meryem. She doesn’t interpret “Impossible” as “don’t bother.” Impossible simply means “I’m” what makes it “possible” — and now she’s fluent in Arabic.
In her eyes, the words, “I can’t” are perfectly acceptable to say — as long as they’re followed by “yet” — and now she’s fluent in French.
Meryem doesn’t believe being fearless is to be unafraid. She believes to be fearless is to merely fear, less. Having grown up overweight, this is personal for Meryem — and she’s fearlessly
propelling what’s possible for Optimal.
Everyone changes as they grow, but Kate may be the first to have done a 180…
Previously too shy to ask to raise her hand in class, she’s now a masterful public speaker because she enjoys it.
Kate was easy to spot during little league; she was the only one with a ponytail sticking out the back of her helmet. She was devastated when the school district made her switch to softball — she wasn’t done beating up on the boys.
Once afraid to even think about entrepreneurship for too long, Kate now realizes you can’t have “tears of joy” if you aren’t willing to first have “tears of try.”
Everyone can change. Everyone can grow. Kate just puts a new meaning to them both.
I'LL BELIEVE IT
WHEN I SEE IT.
WE'LL SEE IT
Just like with health, Paula understands that success is an inside-out phenomenon. Most people say, “I’ll believe it when I see it,” but in Paula’s experience, nothing is seen until you believe it. So what are some of Paula’s beliefs?
Paula believes Thomas the Tank Engine had it right all along — belief in yourself is a prerequisite to success!
Paula believes if you don’t know the reference, “Wax on, wax off” — you need to have a movie night, immediately!
Paula believes the future of health will be brighter because of Optimal Nutrients.
Success is inside-out. Paula knows she’ll see it because she believes it.